The New Old 18 is Coming.
The Flagpole -
Restoring the American Soul
The name Old 18 refers to the 18 men who fired the first shot in the Texas Revolution—delaying Mexican attempts to reclaim the town’s cannon until militiamen from surrounding settlements could be summoned and inspiring the “Come and Take It” flag.
A NAVY SEAL and TOPGUN FIGHTER PILOT.
Old 18 was founded by a US Navy SEAL and a TOPGUN fighter pilot with this same fighting spirit and a single determination: to bring local business personality to a high-end brand. We offer superior fishing gear with the quality service and honesty of the corner shop. Combining this with a paradigm changing warranty and you get the customer experience that every American company should provide .
A smarter way of doing things.
We teamed up with industry expert and fishing mastermind Jake Brewer to launch our own line of rods that match the best on the market. By utilizing our own in-house high-quality craftsmanship, avoiding traditional retail channels, and engaging with customers directly, we’re able to offer the same rods as the industry’s best without the cold corporate attitude.
We’ll Make It Right!
We believe that fishermen deserve more from their favorite brand. We want you to be treated the way that our families should be treated – with respect. In the spirit of the Old 18’s determination to right the wrong and face insurmountable odds, we invite you to join us in building the best fishing company in the country.
Old 18 is the spirit of rugged exceptionalism and the celebration of the unwavered American.
We revere the people who came to this country and thrived—individuals who invited the challenge of uncertainty for the reward of accomplishment. We distinguish the men and women who discovered an untamed wilderness and proceeded to build their future and give birth to the greatest country in human history.
Old 18 stands with anyone who fights against insurmountable odds to establish what is righteous. Just like the eighteen men who resisted a superior force in a field outside of Gonzales and fired the first shot of Texas independence, we do not exchange the insecurity of freedom for the comfort of tyranny. In this country, no man should be compelled to bend his knee to any power other than his own God.
Old 18 raises this flag of dissent towards all institutions seeking to control the will of the people. We signal all patriotic allies to help rebuild the American soul. We endeavor to support the deconstruction of learned submission and replace it with the natural, healthy drive of the unwavered American.
We define this American as we do the US Navy SEALs and TOPGUN fighter pilots with whom we served. Those who possess an unwavering self-belief that they will overcome, who have a predetermined response to the stress they encounter, and who invite the challenge to make themselves better.
Our vision is to build people. We want to return America to the mentally tough, fearless outdoorsman who works hard, plays hard, and will defend their values in the face of adversity, at any cost. We encourage all sportsmen to explore the history of your country and know that you have unique talents, an extraordinary lineage, and that by inviting challenges, anyone can become UNWAVERED.
The Founders of Old 18