ABOUT US

Our mission

PRIDE

True American craftsmanship drives our company to make the best fishing rods.  The performance that you demand can only come from the hands of expert builders who have fished the same waters, in the same way, and for the same reasons. Based in Texas, we hand assemble every rod with the care of real tradesmen who build quality because their spirit demands it.

PATRIOTIC

Service is in our blood

HONEST

Military officers who are honor-bound

COMMITED

Focused on growing American labor

FOUNDERS

Randy

Calculates Stuff
Retired US Navy SEAL

Jake

Builds Stuff
Master Rod Builder

Lucky

Codes Stuff
Retired US Navy Fighter Pilot

UNWAVERD - The Self-Belief of a Navy SEAL and a TOPGUN Pilot
UNWAVERD - The Self-Belief of a Navy SEAL and a TOPGUN Pilot

UNWAVERD - The Self-Belief of a Navy SEAL and a TOPGUN Pilot

$19.99

A 200-page, softcover book written by our veteran co-founders.

In UNWAVERED, you will learn how the mind of an elite operator performs when faced with the most intense, life-threatening moments imaginable.  Mental toughness is not a talent reserved for the fortunate few.  Anyone can train their brain to remain calm under pressure.  Learn from those who have lived it - learn actionable steps from a 34-year U.S. Navy SEAL and a 20-year TOPGUN Adversary Fighter Pilot.

ARE YOU TIRED OF FINISHING SECOND?

When you face suffocating pressure in a singular moment, do your hands sweat?
Does the fear of potential failure make you shake? 
Do your thoughts wander, or worse, betray you?
Do Navy SEALs or naval aviators suffer the same performance-crippling, physiological symptoms when their lives are on the line?

No. No, they don’t.

In UNWAVERED, you will learn how the mind of an elite operator performs when faced with the most intense, life-threatening moments imaginable. Mental toughness is not a talent reserved for the fortunate few. Anyone can train their brain to remain calm under pressure. And with real, actionable steps from a 34-year U.S. Navy SEAL and a 20-year TOPGUN Adversary fighter pilot, you will discover:

  • The specific thoughts in your mind, and people in your life, that block your ability to win.
  • How the Navy’s elite operators prepare their minds for combat.
  • Why America’s warriors are the best in the world.
  • Why the mythical athletic zone is real . . . and how you can turn it on anytime you want.
  • The three areas of professional skills that everyone needs to improve.
  • How to practice anything and how to do it with a purpose. 
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